Bettman needs to build off thrilling Cup final

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06/11/2010 - Toronto, Canada (Sportsbook Betting Lines) - It may sound cliche, but when it comes to fixing what ails the National Hockey League, there may be no better time than the present.

On the heels of the most successful NHL season in a decade and a Stanley Cup final that demonstrated all that is right with the league, it is a moment that must be captured with vigor by Commissioner Gary Bettman.

The Stanley Cup final produced a spectacular brand of hockey that has reinvigorated the Chicago Blackhawks and Philadelphia Flyers franchises, which also happen to reside in two of the game's most important markets.

Fresh-faced superstars like Jonathan Toews and Patrick Kane have become household names across North America, poster boys if you will, for a new era in the NHL. An era that is seeing youth, speed and goal scoring become the defining elements of a brand that has suffered for so long.

Add already established superstars like Sidney Crosby and Alexander Ovechkin to the fold, along with a slew of talented youngsters led by the likes of Steven Stamkos and Drew Doughty, and it is safe to say that the recipe for success is a good one.

Television ratings for this latest Stanley Cup Final were remarkable in Canada and the highest in the United States since the Flyers, led by Bobby Clarke, beat out Bobby Orr and the Boston Bruins for hockey's ultimate prize in 1974. It seems unfathomable, but 1.2 out of every 10 American televisions was tuned into the Game 6 matchup on Wednesday night, demonstrating a heightened interest for the game south of the border.

Hockey is on the verge of a breakthrough, and Bettman is on the clock.

In most markets the game is thriving or at least sustainable, but a few sore spots exist that have shown little evidence of viability.

Franchises in Phoenix, Atlanta, and Florida are on life support, while there are ownership issues in other regions around the league likely spurned by the recent economic meltdown.

The remedy is simple; find owners who want to purchase these troubled franchises in cities that can sustain them, and move the teams.

The trouble is that Bettman has for years been outwardly ignorant to the possibility of relocation to Canadian markets, even when potential suitors have existed. This approach has done little for his image, and little for the game itself.

Previously spurned markets in Winnipeg and Quebec have been waiting with open arms, while southern Ontario, the world hotbed of hockey, continues to operate with the Toronto Maple Leafs as its only franchise.

Instead, Bettman has been insistent on transfers to areas like Las Vegas or Kansas City, further examining the Southern United States for relocation, as if to compound his already misguided expansion of the NHL into the United States' Sun Belt.

If only he had tried as hard to keep franchises in Winnipeg and Quebec as he has in the Desert with the Coyotes, the NHL might not be wrestling with these ugly issues.

Instead of trying to cover up the financial pitfalls of dying organizations, and sugarcoat the reasons why fans dislike or ignore the game in certain cities, Bettman needs to come clean with the realization that franchises in peril will continue to drag down the league.

As it stands, Bettman has received serious interest from prospective owners in both Winnipeg and Quebec. Mark Chipman and David Thomson of True North Sports and Entertainment made a serious pitch to buy the Phoenix Coyotes and return them to Winnipeg, and Bettman says he's heard from more than one "substantial" group in Quebec, including a pitch from media giant Quebecor.

Canadian fans need not yell from the highest hills to be heard, but rather, the league needs to do the noticing for them. There is a market in Canada for additional NHL franchises that should no longer be ignored.

The continued growth of the NHL brand and the health of the league will rest squarely on relocation to these ready-for-prime-time markets.

The positive ripple effect of the Cup finals has made this an unprecedented time to build on the current wave of momentum, and Bettman needs to right the ship once and for all.

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The NFL preseason is approaching. Time for players, coaches and teams to turn over a new leaf. General managers have hired some new coaches, while coaches have added some offensive and defensive assistants to try and improve things. Here’s a look at some changes to look for in the preseason.

New York Jets: The Jets were one of the surprise teams in the NFL last season, making the playoffs under hard-driving first-year coach Eric Mangini. Mangini rebuilt the offensive line with rookies D'Brickashaw Ferguson (the No. 4 pick in the 2007 Draft) and Ohio State center (the 29th pick in the first round). This season he upgraded the defense with rookie linebacker David Harris (Michigan) while the secondary picked up a much needed top-notch corner in Pitt CB Darrelle Revis (No. 14 overall).

The Jets have added balance to the offense for QB Chad Pennington with RB Thomas Jones, essentially stolen from the Bears. He will upgrade a New York ground game that was 20th in rushing with a weak 3.5 yards per carry. They have their first true feature back since Curtis Martin. Offensive coordinator Brian Schottenheimer prefers ball control, like his father Marty. In preseason, behind Pennington you’ll see second-year QB Kellen Clemens and mobile newcomer QB Marques Tuiasosopo.

Jacksonville Jaguars: The heat is on Jack Del Rio in Jacksonville as the Jaguars flopped last season despite a ton of talent. Keep in mind that under Del Rio the Jaguars have been outstanding in preseason with a 12-4 SU, 11-5 ATS August mark. online football betting Their defense is loaded, it’s the offense that has been stuck in first gear the last few years.

Enter a new offensive coordinator in Dirk Koetter, the former Boise State and Arizona State pass-happy coach. He will try and upgrade a passing game that ranked 24th last season. Del Rio has criticized wide receivers and Matt Jones this summer, both of whom have battled injuries. It will be interesting to watch the “new” Jaguars passing game in preseason.

Arizona Cardinals: Word out of Arizona is that the players like new coach Ken Whisenhunt, who was the Steelers offensive coordinator last year. We think of Arizona as all-passing because their running game has been awful of late because of a poor offensive line. However, keep an eye on the running game in preseason as they’ve made a lot of changes.

The new coach brings in Russ Grimm to coach the offensive line (Grimm did a marvelous job building the Steelers line). They took Penn State OT Levi Jones in the first round and signed two offensive linemen, Mike Gandy and Al Johnson, to provide depth. Reggie Wells was moved from right tackle to left guard and they want more speed out of the offensive line for pulling and traps, a Pittsburgh staple under Bill Cowher.

Atlanta Falcons: While all the attention has been focused on QB Mike Vick’s off-field problems, new coach Bobby Petrino is revamping the Falcons from an all-running team to a more balanced one. Petrino likes the experience of backup QB Joey Harrington and he has veteran backup Chris Redman, who used to play for Petrino at Louisville and knows his offenses better than anyone. Petrino wants Vick to be more of a pocket passer.

The addition of FB Ovie Mughelli is a sign Petrino wants a power rushing attack behind a physical fullback and newcomer WR Joe Horn should upgrade what was a below average wideout corps. Petrino is changing their old zone-blocking scheme to a more traditional in-line blocking scheme and the offensive line is bigger. Rookie DE Jamaal Anderson was grabbed in the first round and the secondary got younger with former Auburn cornerback David Irons, who the Falcons think was a steal as a sixth-round pick.

Cleveland Browns: The 2007 Browns look like a double-edged sword. There was the excitement of the offseason, trading for RB Jamel Lewis, upgrading the offensive line with Wisconsin’s Joe Thomas (the No. 2 pick in the draft) and free agent LG Eric Steinbach, then trading for Notre Dame QB Brady Quinn when he fell to No. 22. GM Phil Savage and head coach Romeo Crennel feel they have a talented, balanced offense with these new pieces, plus TE >Kellen Winslow and WR Braylon Edwards.

However, were these moves made in desperation? And were they foolish ones? The Browns gave up their 2008 first-round pick for Quinn and we all know QBs take time to develop. And even first-round QBs can be busts (Joey Harrington, Akili Smith). We also don’t know if the offensive line is that much improved (31st in rushing in 2007) and they did nothing to improve a defense that was awful against the run (142 yds pg allowed).

The Browns have a new offensive coordinator in Rob Chudzinski. This is a young offense and Quinn looked tentative, indecisive and inaccurate early in camp. Crennel will play Charlie Frye, Quinn and Derek Anderson in preseason. And there is a mixed bag for rookie QBs receiving significant starts: Tim Couch (14), Kerry Collins (13), Ben Roethlisberger (13), Vince Young (13), Joey Harrington (12), Matt Leinart (11) and Kyle Boller (nine). While all the focus will be on the Browns new-look offense, I’m more concerned with the defense.

Carolina Panthers: Coach Jon Fox loves the ground game, but Carolina has made some interesting changes for 2007. Fox fired offensive coordinator Dan Henning and brings in Jeff Davidson to run the offense. Davidson has brought in zone-blocking schemes to the Panther offense, a dramatic change for a system that's been built around a power-running style.

In zone-blocking, offensive linemen are responsible for blocking any defender who appears in their zone, instead of focusing on one defender. The Broncos and Falcons have had success with the system, which features smaller, more athletic offensive linemen and can create running lanes on the inside and outside. Keep an eye in preseason on how Carolina adjusts as it will take time to learn the system. Fox has been one of the top coaches in preseason, with a 15-5 SU, 12-7-1 ATS August record.

Dallas Cowboys: WR Terrell Owens is still here, but QB Drew Bledsoe and Bill Parcells are gone. New head coach Wade Phillips takes over, replacing Parcells. He ran the Chargers defense last season. Phillips was chosen by teary-eyed owner Jerry Jones partly because he is one of the best 3-4 coaches in football and the Cowboys have loaded up on players for that scheme.

Remember that Phillips was blitz-happy with the Chargers last season and early reports out of the Dallas camp have mentioned how the Cowboys have been blitzing a lot, a departure from Parcells. The theme of the 2007 Dallas defense appears to be one of attack.

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